不久前，因一條“不會殺豬求助”視頻而走紅的呆呆（網(wǎng)名），被網(wǎng)友戲稱為2026年“闖禍”第一人，隨后一場千人自發(fā)幫忙的“刨豬宴”熱潮席卷全網(wǎng)（）。

然而，熱潮退去后，在二手交易平臺上，竟有人公然售賣“呆呆家的土”，標價從66.66元至888元不等。

Earlier this year, an internet user known as Daidai went viral after posting a video asking for help butchering a pig. The incident soon led to a spontaneous online movement in which thousands volunteered to help organize a "pig feast" in her name.

However, after the buzz faded, a new online trend emerged: sellers on secondhand trading platforms began offering "soil from Daidai's home" at prices ranging from 66.66 to 888 yuan.

賣家們還打出噱頭，稱其為“轉(zhuǎn)運土”“風水寶地富貴土”。部分賣家稱，數(shù)量不多，限一人一兩。

中青報·中青網(wǎng)記者私信幾位賣家了解情況，當被問及如何保證土確實來自呆呆家時，有賣家表示：“拍視頻給你”，也有賣家不予正面回應。

The sellers promoted it as "fortune-attracting soil" or "geomancy blessed earth", claiming it could bring good luck. Some also noted that the supply was limited, with each buyer restricted to a small amount.

When contacted by a China Youth Daily reporter, several sellers were asked how they could verify the soil's origin. One replied, "I can send you a video", while others avoided the question.

在社交平臺上，還有當?shù)鼐W(wǎng)友發(fā)布視頻，視頻顯示，有人手持鋤頭在呆呆家門口挖土，也有人提著袋子裝土。

據(jù)封面新聞報道，相關(guān)平臺工作人員回應稱，目前平臺公約尚未明確禁止此類商品的銷售。

另據(jù)極目新聞消息，1月19日，呆呆所屬的當?shù)卮逦瘯ぷ魅藛T表示，已聽聞此事，但并未親眼見到有人挖土售賣。該工作人員同時透露，最近呆呆家門口的人流量已明顯減少，加之這兩天持續(xù)降雨，現(xiàn)場已恢復平靜。

On social media, local users posted clips showing people digging soil outside Daidai's home with hoes or filling bags with dirt.

According to Cover News, staff from related platforms have stated that their platforms' current policies do not explicitly prohibit such sales.

Jimu News reported on Monday that staff from Daidai's local village committee said they had heard about the situation but had not witnessed anyone digging or selling soil. They added that the flow of visitors to Daidai's home had recently decreased significantly, and with ongoing rain over the past few days, the area had quieted down.

中國執(zhí)業(yè)律師繆蒙京告訴中青報·中青網(wǎng)記者，售賣“呆呆家的土”涉嫌多重法律風險：

一、如果相關(guān)“轉(zhuǎn)運土”不是呆呆家的，則涉嫌欺詐。

二、在耕地或者非耕地取土均需要辦理相關(guān)行政許可，由申請人事先申報取土用途、取土位置、數(shù)量等。在獲得許可后，才可以在確定的范圍內(nèi)取土使用。商家未辦理合法手續(xù)直接取土銷售，涉嫌違反《中華人民共和國土地管理法》等法律法規(guī)。

三、賣家宣稱呆呆家的土是“轉(zhuǎn)運土”，帶有封建迷信內(nèi)容。商家聲稱的所謂轉(zhuǎn)運沒有科學依據(jù)，更不符合社會公共道德?！吨腥A人民共和國廣告法》第九條第八款明確規(guī)定廣告不得含有迷信內(nèi)容?！吨腥A人民共和國消費者權(quán)益保護法》第二十條規(guī)定，經(jīng)營者向消費者提供商品的性能、用途等信息應當真實，不得作虛假或者引人誤解的宣傳。商家以轉(zhuǎn)運為賣點，不僅違反了廣告法，而且涉嫌虛假宣傳和欺詐，應依法承擔包括賠償消費者損失及行政處罰在內(nèi)的法律責任。

Lawyer Miao Mengjing told China Youth Daily that selling "soil from Daidai's home" involves multiple legal risks:

If the "fortune soil" does not actually come from Daidai's home, it constitutes fraud.

Removing soil — whether from farmland or other land — requires relevant administrative permits, including declared purpose, location, and quantity. Selling soil without approval violates laws such as the Land Administration Law of the People's Republic of China.

The sellers' claim that the soil can "bring fortune" involves feudal superstition, which lacks scientific basis and contradicts social morality. Such promotions violate the Advertising Law of the People's Republic of China, which prohibits superstitious content, and the Consumer Rights Protection Law, which bans false or misleading advertising. Sellers may face compensation claims and administrative penalties.

繆蒙京呼吁，消費者應當理性對待這種封建迷信行為，自覺抵制這類商品。

值得注意的是，此前曾有人將“銀行土”標榜為“聚財”商品進行售賣，引發(fā)社會廣泛關(guān)注與討論。隨后，多個相關(guān)平臺將“銀行土”的視頻及商品下架。

來源：中國青年報 封面新聞 極目新聞等

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