眾所周知，智利周是智利在中國舉辦的規(guī)模最大、級別最高的系列宣傳活動，自2015年舉辦第一屆起，已經(jīng)走過9個年頭了。在這9年里，智利周見證了智中貿(mào)易伙伴關(guān)系的飛速增長：2015 年，智利與中國的貿(mào)易額為310 億美元，而2023年則達到了549.03 億美元，增長達 77%。在此期間，智利對華出口額也從160億美元到超過374億美元，增幅達129%。智利周的舉辦，為智中政府、企業(yè)、協(xié)會等各界人士提供了合作交流的平臺，也進一步促進了兩國之間經(jīng)貿(mào)關(guān)系友好往來，讓更多中國朋友們有機會了解智利、走進智利、愛上智利。

It is well known that Chile Week is the largest and highest-level series of promotional activities held by Chile in China. It has been nine years since the first event was held in 2015. In these nine years, Chile Week has witnessed the rapid growth of the Chile-China trade partnership: in 2015, the trade volume between Chile and China was 31 billion US dollars, while in 2023 it reached 54.903 billion US dollars, an increase of 77%. During this period, Chile's exports to China also increased from 16 billion US dollars to over 37.4 billion US dollars, an increase of 129%. The Chilean Week provides a platform for cooperation and exchange between the Chilean and Chinese governments, businesses, associations and other sectors, and further promotes friendly economic and trade relations between the two countries, giving more Chinese friends the opportunity to learn about, visit and fall in love with Chile.

2024年12月1日，本年度的智利周于北京拉開帷幕。智利代表團首先來到物美超市參加智利水果季啟動儀式，出席的領(lǐng)導有智利駐華大使毛里西奧·烏爾塔多（Mauricio Hurtado）先生，智利農(nóng)業(yè)部副部長伊格納西亞·費爾南德斯·格迪卡（Ignacia Fernández Gatica)女士，智利出口促進總局局長伊格納西奧·費爾南德斯（Ignacio Fernández）先生，智利水果出口商協(xié)會主席伊萬·馬蘭比奧（Ivan Marambio）先生，智利車厘子委員會執(zhí)行總監(jiān)克勞迪亞·索雷爾（Claudia Soler）女士，物美集團副總裁張正洋先生，鑫榮懋集團副總裁李琳先生。首場活動為智利車厘子直播帶貨，幾位領(lǐng)導相聚在直播間，暢聊智利車厘子的特色、對華出口情況等，同時為智利車厘子帶貨，推薦直播間的觀眾下單購買。隨后，智利水果季啟動儀式正式開始，雙方領(lǐng)導進行了發(fā)言，對新一季的智利水果銷售充滿了信心和期待。

On December 1, 2024, this year's Chile Week kicked off in Beijing. The Chilean delegation first went to Wumart Supermarket to attend the launch ceremony of the Chilean Fruit Season. The leaders in attendance included Mr. Mauricio Hurtado, Ambassador of Chile to China, Ms. Ignacia Fernández Gatica, Vice Minister of Agriculture of Chile, Mr. Ignacio Fernández, Director General of ProChile, Mr. Ivan Marambio, President of Frutas de Chile, Ms. Claudia Soler, Executive Director of Cherry Committee of Chile, Mr. Zhang Zhengyang, Vice President of Wumart Group, and Mr. Li Lin, Vice President of Joy Wing Mau Group. The first event was a livestreaming of Chilean cherries. The leaders gathered in the livestreaming room to chat about the characteristics of Chilean cherries and their export situation to China, etc., while promoting the cherries and encouraging the audience to place orders. Then, the Chilean Fruit Season Launch Ceremony officially began, and the leaders from both sides delivered speeches, full of confidence and anticipation for the sales of Chilean fruit in the new season.

接下來，代表團轉(zhuǎn)戰(zhàn)到了三里屯一號場T+Mall出席智利市集啟動儀式，本次活動也是在北京市朝陽區(qū)人民政府外事辦公室、北京市朝陽區(qū)人民政府三里屯街道辦事處的支持下聯(lián)合開展的。三里屯一號場T+Mall也是潮流文化的聚集地，深受廣大市民、尤其是年輕消費者的喜愛，整個智利周北京站期間，各類智利商品都會在這里展出。T+ Mall以其獨特的社交商業(yè)空間，為智利周北京站拉開了序幕，展現(xiàn)了中智兩國文化的深度交流與融合。作為“讓世界遇見三里屯”三里屯日主題板塊的一項重要活動，此次智利市集的舉辦，不僅是一場商品展示的盛會，更是一次文化交流的盛宴。

Next, the delegation moved to the Sanlitun T+Mall to attend the launch ceremony of the “MadebyChileans” market, which was also jointly organized with the support of the Foreign Affairs Office of Chaoyang District People ‘s Government of Beijing Municipality and Sanlitun Sub-District Office of Chaoyang District People’s Government of Beijing Municipality. Sanlitun T+Mall is also a gathering place for trendy culture and is very popular with the general public, especially young consumers. During the entire Chile Week Beijing, various Chilean goods will be on display here. T+Mall kicked off Chile Week Beijing with its unique social and commercial space, showcasing the deep cultural exchange and integration between China and Chile. As an important event of the " World Meets Sanlitun" Sanlitun Day theme section, this market is not only a grand event for showcasing Chilean products, but also a feast for cultural exchange.

智利出口促進總局局長伊格納西奧·費爾南德斯（Ignacio Fernández）先生在發(fā)言中表示，“智利制造”體現(xiàn)了智利向世界展示智利最好產(chǎn)品的努力和承諾。市民們將在市集上品嘗到智利產(chǎn)品，如三文魚、新鮮水果、牛肉和豬肉、貽貝和皮斯科酒，都是優(yōu)質(zhì)、新鮮和營養(yǎng)的代名詞，希望每一位參觀者都能品嘗、探索和發(fā)現(xiàn)智利食品的豐富性。

Mr. Ignacio Fernández, Director General of ProChile, said in his speech that “MadebyChileans” reflects Chile's efforts and commitment to showcase the best of Chile to the world. At the market, citizens will be able to taste Chilean products such as salmon, fresh fruit, beef and pork, mussels and pisco, which are synonymous with quality, freshness and nutrition. It is hoped that every visitor will be able to taste, explore and discover the richness of Chilean food.

12月2日上午，智利周開幕式成功舉辦，來自政府部門、企業(yè)、智利協(xié)會、進口商及媒體等200名嘉賓到場參加。隨后舉辦的是一場針對專業(yè)人士的旅游研討會，著力于推廣旅游路線和景點。一場農(nóng)業(yè)食品研討會上，智利強調(diào)會順應中國市場對可持續(xù)性和健康性的需求，進一步提升產(chǎn)品品質(zhì)，現(xiàn)場智利出口促進總局還與海南省國際經(jīng)濟發(fā)展局簽署了合作諒解備忘錄。同步進行的還有一場精彩的皮斯科大師班，知名調(diào)酒師、行業(yè)專業(yè)導師及賽事評委李冬燕女士為現(xiàn)場40名進口商和銷售商介紹了智利皮斯科的釀造方法、文化背景、原產(chǎn)地歷史等，并現(xiàn)場指導嘉賓們用皮斯科調(diào)制了2款知名的雞尾酒。據(jù)悉，皮斯科也是近年來在中國市場上發(fā)展較快的智利產(chǎn)品之一，也是智利未來推廣的一項重點。

On the morning of December 2, the opening ceremony of Chile Week was successfully held, with 200 guests from government, enterprises, Chilean associations, importers and the media in attendance. This was followed by a tourism seminar for professionals, which focused on promoting tourist routes and attractions. At an agri-food seminar, Chile emphasized that it would respond to the Chinese market's demand for sustainability and health, and further improve product quality. On site, ProChile also signed a memorandum of understanding on cooperation with the Hainan Provincial Bureau of International Economic Development. A fascinating Pisco masterclass was also held in parallel. Ms. Li Dongyan, a well-known bartender, industry professional instructor and competition judge, introduced the brewing method, cultural background, and history of origin of Chilean Pisco to 40 importers and distributors, and guided the guests on how to make two well-known cocktails with Pisco. It is reported that Pisco is also one of the Chilean products that has developed rapidly in the Chinese market in recent years, and it is also a key focus of Chile's future promotion.

2日下午的議程是一場B2B企業(yè)洽談會和一場電影研討會。共計19家智利企業(yè)參與了企業(yè)洽談，展示其產(chǎn)品和服務，吸引了大量中國進口商、分銷商、超市、電商平臺等潛在客戶前來了解并洽談合作事宜。在電影行業(yè)研討會上，20位中國業(yè)內(nèi)人士受邀出席，與智利主講人吉安卡羅·納西（Giancarlo Nasi）交流了見解和體會，還介紹了Simon Weinstein de Fractal Juegos，一家專門從智利而來的桌游公司。當天的晚宴共計180人出席，有政府和協(xié)會人員、智利代表團、企業(yè)、進口商等，將智利周北京站的氣氛推向了高潮，嘉賓們在歡聲笑語中享受著智利的美食美酒，暢想未來的合作與發(fā)展機遇。

The afternoon of the 2nd featured a B2B business meeting and a film seminar. A total of 19 Chilean companies participated in the business meeting, showcasing their products and services and attracting a large number of potential Chinese importers, distributors, supermarkets, e-commerce platforms and other potential customers to come and learn about and discuss cooperation matters. At the film industry seminar, 20 Chinese industry insiders were invited to attend and exchange insights and experiences with the Chilean keynote speaker Giancarlo Nasi. Also presented Simon Weinstein de Fractal Juegos, a board game company that travel exclusively from Chile. A total of 180 people attended the dinner that day, including government and association personnel, the Chilean delegation, companies, importers, etc., which pushed the atmosphere of the Chile Week Beijing to a climax. The guests enjoyed Chilean food and wine in laughter and conversation, imagining future cooperation and development opportunities.

北京站的成功舉辦，為本屆智利周打響了開門紅，彰顯了智利和中國多年來良好的政治與經(jīng)濟關(guān)系，也展示了智利產(chǎn)品和服務在充滿活力的中國市場中的增長潛力和機遇。在接下來的幾天里，智利周還將來到杭州、成都和廣州，為更多中國城市和消費者傳達我們對中國的熱愛和為市場提供健康優(yōu)質(zhì)產(chǎn)品的信念，請大家持續(xù)關(guān)注。

The successful hosting of Chile Week Beijing has given this event a flying start, highlighting the good political and economic relations between Chile and China over the years, and also showcasing the growth potential and opportunities for Chilean products and services in the dynamic Chinese market. In the next few days, Chile Week will also come to Hangzhou, Chengdu and Guangzhou, conveying to more Chinese cities and consumers our love for China and our belief in providing the market with healthy and high-quality products. Please stay tuned.