TENNE揚(yáng)州5.0高級(jí)體驗(yàn)店雙店齊開｜以歐式美學(xué)為筆，繪就淮左名都新序

淮左名都，竹西佳處。千年運(yùn)河的溫潤(rùn)水韻與歐式藝術(shù)的精致格調(diào)，在揚(yáng)州碰撞出跨越時(shí)空的美學(xué)火花。

Renowned city on the left of the Huai River, a beautiful spot west of the bamboo. The gentle water charm of the thousand-year-old canal and the exquisite style of European art collide in Yangzhou, creating an aesthetic spark that transcends time and space.

4月12日，奧地利TENNE緹諾衛(wèi)浴在揚(yáng)州邗江區(qū)紅星美凱龍核心商圈，隆重舉辦5.0高級(jí)體驗(yàn)店雙店齊開業(yè)盛典，以極簡(jiǎn)美學(xué)與精湛工藝，為這座兼具古韻與活力的城市，注入高端衛(wèi)浴生活新美學(xué)，啟幕揚(yáng)州人居品質(zhì)升級(jí)新篇章。

On April 12th, Austria's TENNE Tino Sanitary Ware grandly held the dual opening ceremony of its 5.0 Advanced Experience Stores in the core business district of Red Star Macalline, Hanjiang District, Yangzhou. With minimalist aesthetics and exquisite craftsmanship, it injects a new high-end sanitary lifestyle aesthetic into this city, which combines ancient charm with vitality, and inaugurates a new chapter in upgrading the quality of living for the people of Yangzhou.

盛典現(xiàn)場(chǎng)，奧地利TENNE緹諾總部首席執(zhí)行官麥格·馬當(dāng)亞斯·伯克納先生、奧地利TENNE緹諾亞太運(yùn)營(yíng)中心銷售總監(jiān)龍泉先生等嘉賓與領(lǐng)導(dǎo)齊聚，共同出席剪彩儀式，與現(xiàn)場(chǎng)來(lái)賓一同見證歐系衛(wèi)浴美學(xué)與揚(yáng)州人文雅韻的深度交融，共赴這場(chǎng)跨越地域的美學(xué)盛宴。

At the grand event, Mr. Matthias Mag Phil Birkner, Chief Executive Officer of TENNE Austria Headquarters, Mr. Longquan, Sales Director of TENNE Austria Asia-Pacific Operations Center, and other guests and leaders gathered to attend the ribbon-cutting ceremony together, witnessing alongside the attendees the deep integration of European bathroom aesthetics with the cultural elegance of Yangzhou, and sharing in this cross-regional feast of aesthetics.

麥格·馬當(dāng)亞斯·伯克納先生在致辭中表示，TENNE緹諾自1973年于奧地利格拉茨創(chuàng)立以來(lái)，始終堅(jiān)守“獨(dú)特設(shè)計(jì)、創(chuàng)新科技、卓越品質(zhì)”的核心理念，專注為全球用戶提供系統(tǒng)定制衛(wèi)浴解決方案，業(yè)務(wù)已覆蓋全球50多個(gè)國(guó)家和地區(qū)。此次揚(yáng)州5.0高級(jí)體驗(yàn)店雙店的落成，既是品牌深耕中國(guó)市場(chǎng)、布局華東區(qū)域的重要一步，更是將歐洲精工美學(xué)與揚(yáng)州人文雅致深度融合的全新嘗試，旨在讓揚(yáng)州消費(fèi)者近距離觸摸歐洲高端衛(wèi)浴的品質(zhì)與溫度。

In his speech, Mr. Matthias Mag Phil Birkner stated that since TENNE was founded in 1973 in Graz, Austria, it has always adhered to the core philosophy of "unique design, innovative technology, and excellent quality," focusing on providing customized bathroom solutions for users worldwide, with business covering more than 50 countries and regions. The establishment of the dual Yangzhou 5.0 premium experience stores is not only an important step for the brand to deeply cultivate the Chinese market and layout in the East China region, but also a new attempt to deeply integrate European craftsmanship aesthetics with the refined culture of Yangzhou, aiming to allow Yangzhou consumers to experience the quality and warmth of high-end European bathrooms up close.

剪彩儀式后，現(xiàn)場(chǎng)領(lǐng)導(dǎo)與來(lái)賓一同走進(jìn)體驗(yàn)店，共赴一場(chǎng)關(guān)于衛(wèi)浴空間的沉浸式美學(xué)盛宴。店內(nèi)精心打造多元場(chǎng)景化體驗(yàn)空間，涵蓋浴室柜、淋浴房、洗浴柜、陶瓷潔具、衛(wèi)浴五金、納米石材、智能產(chǎn)品等七大品類，每一件產(chǎn)品都以極簡(jiǎn)輕奢的設(shè)計(jì)語(yǔ)言，演繹當(dāng)代高端衛(wèi)浴的無(wú)限可能。

After the ribbon-cutting ceremony, the leaders and guests on site walked into the experience store together to enjoy an immersive aesthetic feast about bathroom spaces. The store carefully creates a diverse, scenario-based experience space, covering seven major categories: bathroom cabinets, shower rooms, washstands, ceramic sanitary ware, bathroom hardware, nano stone, and smart products. Each product interprets the infinite possibilities of contemporary high-end bathrooms with a minimalist and light luxury design language.

作為TENNE緹諾終端形象的全新升級(jí)，揚(yáng)州5.0高級(jí)體驗(yàn)店秉持“消費(fèi)者-產(chǎn)品-店態(tài)”的一體化思維重構(gòu)零售空間，將歐洲極簡(jiǎn)設(shè)計(jì)與揚(yáng)州雅致格調(diào)完美契合，讓門店從交易場(chǎng)所升級(jí)為“體驗(yàn)感與沉浸感”的場(chǎng)景空間；打造出可感知、可參與、可記憶的多維場(chǎng)域，通過(guò)五感體驗(yàn)構(gòu)建情感鏈接，實(shí)現(xiàn)“產(chǎn)品—服務(wù)—體驗(yàn)”的價(jià)值閉環(huán)。

As a brand-new upgrade of TENNE's terminal image, the Yangzhou 5.0 Advanced Experience Store adheres to an integrated thinking of consumer-product-store format to reconstruct the retail space, perfectly combining European minimalist design with the elegant style of Yangzhou, transforming the store from a place of transaction into a scene of experience and immersion; it creates a multi-dimensional space that is perceptible, participatory, and memorable, building emotional connections through sensory experiences, and achieving a value closed loop of product—service—experience.

此次TENNE緹諾揚(yáng)州5.0高級(jí)體驗(yàn)店雙店的盛大啟幕，是TENNE緹諾深耕中國(guó)市場(chǎng)十余年的又一里程碑，更是品牌回饋揚(yáng)州消費(fèi)者的誠(chéng)意之作。未來(lái)，TENNE緹諾將以揚(yáng)州5.0高級(jí)體驗(yàn)店為起點(diǎn)，深耕本地市場(chǎng)，堅(jiān)守“以藝術(shù)詮釋生活，用設(shè)計(jì)定義未來(lái)”的理念，將更多兼具設(shè)計(jì)感、溫度與品質(zhì)的原創(chuàng)產(chǎn)品帶給揚(yáng)州消費(fèi)者，讓精致舒適的衛(wèi)浴生活，融入城市的每一個(gè)日常。

The grand opening of the TENNE Tino Yangzhou 5.0 Premium Experience Store and its twin store marks another milestone in TENNE Tino's more than a decade of dedicated development in the Chinese market, and also represents the brand’s sincere gesture of gratitude to consumers in Yangzhou. In the future, TENNE Tino will take the Yangzhou 5.0 Premium Experience Store as a starting point to further cultivate the local market, steadfastly adhering to the concept of ‘interpreting life through art and defining the future through design,’ bringing more original products that combine design, warmth, and quality to consumers in Yangzhou, and integrating exquisite and comfortable bathroom living into every aspect of city life.

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