據(jù)澎湃新聞報道，有不少網(wǎng)友近日反映，在多個社交平臺擁有35萬粉絲、獲贊超600萬的吃播博主“快快超快樂”，自稱是在校女大學生，接連發(fā)布多條吃室友剩菜、甚至撿垃圾桶食物的視頻，引發(fā)爭議。

圖源：澎湃新聞

A "mukbang" streamer, who claims to be a university student and has amassed 350,000 followers with over 6 million likes across multiple social media platforms, has sparked controversy after posting multiple videos of herself eating her roommate's leftovers and even retrieving food from a trash bin.

mukbang n. 吃播，直播吃飯（韓語meokneun吃飯和bangsong播放的結(jié)合）

有不少網(wǎng)友評論稱，這些吃法“看得人心里難受”，存在不良引導，并向平臺舉報。

Many netizens have criticized the behavior as inappropriate and potentially harmful, leading to reports being filed with the platforms.

圖源：此前社交平臺截圖

其中一條視頻中，她先翻找裝滿垃圾的宿舍垃圾桶，撿出一袋開封的面包片和番茄醬，接著又在堆著外賣包裝的宿舍過道里，撿走別人吃剩的炸雞腿、雞叉骨和小半串葡萄，對著鏡頭全部吃完。

In one of the videos, she is seen rummaging through a dormitory trash bin filled with garbage, pulling out an opened bag of sliced bread and a packet of ketchup. She then picks up a half-eaten fried chicken leg, some leftover chicken bones and a small bunch of grapes from a pile of takeout packaging in the hallway before consuming them all on camera.

據(jù)了解，在此之前，該博主的視頻內(nèi)容一直較為獵奇，比如一次性吃三斤韭菜、兩斤金針菇，以及醋泡各種蔬菜的內(nèi)容。此外，她發(fā)布的“上課偷吃醋泡姜”等視頻，也被網(wǎng)友質(zhì)疑，“大學生身份是假的，內(nèi)容都是擺拍”。

目前，相關(guān)賬號已無法被搜索到，已被多平臺同步封禁，其發(fā)布的視頻也已被下架。

北京市中聞律師事務所律師劉凱表示，從法律與監(jiān)管實踐看，此類博取眼球的吃播內(nèi)容，明顯違背正常飲食習慣和衛(wèi)生常識，具有刻意制造不適、誘導模仿的特征，已高度符合畸形吃播的治理標準。在網(wǎng)絡內(nèi)容生態(tài)治理及未成年人保護的監(jiān)管框架下，對未成年人具有明顯模仿風險，屬于監(jiān)管中的高敏感領(lǐng)域。

若相關(guān)吃播內(nèi)容屬于劇本擺拍，也并不合法。劉凱指出，對于以獵奇、反常飲食行為為賣點博取流量的內(nèi)容，“劇本擺拍”反而可能被認定為主觀故意更為明確，仍可能被納入畸形吃播的治理范圍。

圖源：抖音截圖

2025年6月24日，中國消費者協(xié)會發(fā)布倡議，反對食品浪費，抵制極端吃播，呼吁消費者理性抵制不良內(nèi)容，內(nèi)容創(chuàng)作者恪守底線，平臺經(jīng)營者壓實責任，營造健康網(wǎng)絡環(huán)境。

On June 24, 2025, the China Consumers Association issued an initiative calling for opposition to food waste and extreme "mukbang" content. The association urged consumers to rationally reject harmful content, content creators to adhere to ethical boundaries and platform operators to strengthen accountability, all in an effort to foster a healthier online environment.

央視網(wǎng)評論，畸形吃播的危害，遠不止于觀感不適，更在于對價值導向的深層侵蝕。一旦放任其成為流量密碼，“審丑”取代“審美”成為內(nèi)容主流，我們失去的不僅是對優(yōu)質(zhì)創(chuàng)作的期待，更是社會對“何為正常”的基本共識。此外，這種吃播，還可能誤導青少年，價值觀的扭曲可能比視覺的沖擊更具破壞性。

The harm of such abnormal "mukbang" content extends far beyond visual discomfort — it also erodes social values. If such content becomes a shortcut to online popularity, allowing the "aesthetics of the grotesque" to replace genuine appreciation, society risks losing not only its expectation of quality content but also a shared understanding of what constitutes acceptable behavior. Moreover, this type of content may mislead young people, with the potential distortion of values posing a more profound threat than visual shock alone.

畸形吃播不能縱容，整治亂象需動真碰硬。吃播本應是分享美食之趣、傳遞生活之美。那些記錄煙火日常、傳遞飲食文化的優(yōu)質(zhì)吃播內(nèi)容，才是溫暖人心的“流量擔當”。

來源：21世紀英文報 澎湃新聞 央視網(wǎng) 中國青年報 中國消費者協(xié)會網(wǎng)站

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