New "Ginseng" State, Exploring a Healthy New Future | The 9th Cai Zhi Lin (GPHL) Wisconsin Ginseng Festival Concludes Successfully

12月23日，“采芝林藥業(yè)第九屆威斯康星（辛）州西洋參節(jié)”在采芝林國醫(yī)館北商大藥房活力開啟。本次活動(dòng)以“新‘參’態(tài) 新未來”為主題，深度融合中醫(yī)藥文化、國際優(yōu)質(zhì)資源與現(xiàn)代健康理念，打造了一場集視聽、科普、互動(dòng)于一體的養(yǎng)生文化盛宴?，F(xiàn)場人氣滿滿，吸引眾多市民游客積極參與，共同體驗(yàn)西洋參的獨(dú)特魅力，感受中醫(yī)藥文化的深厚底蘊(yùn)。

On December 23, the "9th Wisconsin Ginseng Festival of Caizhilin Pharmaceutical" vibrantly commenced at the Beishang Pharmacy of Caizhilin Traditional Chinese Medicine (TCM) Museum. With the theme "New 'Ginseng' State, New Future," the event deeply integrated TCM culture, international high-quality resources, and modern health concepts, creating a cultural feast for wellness that combined audiovisual experiences, science popularization, and interactive activities. The venue was bustling with energy, attracting numerous citizens and visitors to actively participate, collectively experiencing the unique charm of American ginseng and appreciating the profound heritage of TCM culture.

廣藥集團(tuán)總經(jīng)理助理、白云山制藥總廠黨委書記、管委會主任孔箭，采芝林藥業(yè)黨委副書記、副董事長、總經(jīng)理老智聰，北京街道黨工委委員、辦事處副主任洪默然，北京街道商會會長吳映玲，廣東豹喜文化傳播有限公司董事長陳凱銘，美國威斯康星（辛）州花旗參農(nóng)業(yè)總會中國區(qū)代表吳明練等嘉賓出席活動(dòng)，共同助力采芝林西洋參產(chǎn)業(yè)高質(zhì)量發(fā)展與中醫(yī)藥文化傳播。

Distinguished guests attending the event included Kong Jian, Assistant General Manager of Guangzhou Pharmaceutical Holdings Limited (GPHL) and Party Committee Secretary, Director of the Management Committee of Baiyunshan Pharmaceutical General Factory; Lao Zhicong, Deputy Party Committee Secretary, Vice Chairman, and General Manager of Caizhilin Pharmaceutical; Hong Moran, Member of the Beijing Street Party Working Committee and Deputy Director of the Beijing Street Office; Wu Yingling, President of the Beijing Street Chamber of Commerce; Chen Kaiming, Chairman of Guangdong Baoxi Cultural Communication Co., Ltd.; and Wu Minglian, China Representative of the Ginseng Board of Wisconsin (GBW). They joined forces to support the high-quality development of Caizhilin's American ginseng industry and the promotion of TCM culture.

活動(dòng)伊始，孔箭與老智聰分別致辭，回顧采芝林藥業(yè)與美國威斯康星（辛）州花旗參農(nóng)業(yè)總會的長期合作成果，并展望未來發(fā)展規(guī)劃。

At the beginning of the event, Kong Jian and Lao Zhicong delivered speeches respectively, reviewing the long-term collaborative achievements between Caizhilin Pharmaceutical and the GBW and outlining future development plans.

孔箭在致辭中對本次西洋參節(jié)的順利舉辦予以充分肯定，指出活動(dòng)有效提升了品牌影響力與公眾參與度。同時(shí)，他就采芝林未來的發(fā)展提出三點(diǎn)要求：一要堅(jiān)持以科技引領(lǐng)研發(fā)，加快全球市場布局；二要以匠心精神保障產(chǎn)品品質(zhì)，筑牢專業(yè)壁壘；三要推動(dòng)創(chuàng)新融入現(xiàn)代生活，積極助力中醫(yī)藥文化傳播。

In his speech, Kong Jian fully affirmed the successful hosting of this Wisconsin Ginseng Festival, noting that it effectively enhanced brand influence and public participation. He also put forward three requirements for Caizhilin's future development: Firstly, persist in leading research and development with technology and accelerate the global market layout. Secondly, ensure product quality with a craftsman's spirit to solidify professional barriers. Thirdly, promote the integration of innovation into modern life and actively contribute to the dissemination of TCM culture.

老智聰表示，采芝林西洋參節(jié)已成為促進(jìn)中醫(yī)藥文化交流，整合全球優(yōu)質(zhì)藥材資源，推動(dòng)中醫(yī)藥國際化的重要平臺；未來，采芝林藥業(yè)將繼續(xù)深化與威斯康星（辛）州花旗參農(nóng)業(yè)總會的戰(zhàn)略合作，構(gòu)建穩(wěn)定可控的海外供應(yīng)鏈體系。

Lao Zhicong stated that the Caizhilin Wisconsin Ginseng Festival has become an important platform for promoting TCM cultural exchange, integrating global high-quality medicinal resources, and advancing the internationalization of TCM. In the future, Caizhilin Pharmaceutical will continue to deepen its strategic cooperation with the GBW to build a stable and controllable overseas supply chain system.

在嘉賓的共同見證下，第九屆西洋參節(jié)正式啟動(dòng)?，F(xiàn)場圍繞主題，營造出國風(fēng)美學(xué)、專業(yè)科普與趣味互動(dòng)交融的沉浸式體驗(yàn)氛圍。不僅帶來水墨舞、近景魔術(shù)、旗袍風(fēng)情展示等精彩演出，還特邀中醫(yī)藥專家溫偉強(qiáng)教授與采芝林“大國工匠”黃小龍現(xiàn)場講解西洋參鑒別與食用知識，教大家如何“辨參”與“食參”。

Witnessed by the guests, the 9thWisconsin Ginseng Festivalwas officially launched. The event site, centered around the theme, created an immersive atmosphere blending traditional Chinese aesthetics, professional science popularization, and fun interactions. It featured not only wonderful performances such as ink-wash dance, close-up magic, and qipao fashion shows but also invited TCM expert Professor Wen Weiqiang and Caizhilin's "Great Country Craftsman" Huang Xiaolong to explain American ginseng identification and consumption knowledge on site, teaching attendees how to "identify" and "consume" ginseng.

活動(dòng)期間，設(shè)有參茶、參湯及含參糕點(diǎn)品鑒區(qū)，讓嘉賓市民親身感受威斯康星（辛）州西洋參的甘醇風(fēng)味。非遺香囊DIY、扭蛋機(jī)、紙飛機(jī)等互動(dòng)環(huán)節(jié)也吸引市民游客踴躍參與，實(shí)現(xiàn)了“有玩、有學(xué)、有禮”的體驗(yàn)效果。

During the event, tasting areas for ginseng tea, ginseng soup, and ginseng pastries were set up, allowing guests and citizens to personally experience the sweet and mellow flavor ofWisconsin Ginseng. Interactive sessions such as DIY intangible cultural heritage sachets, gachapon machines, and paper airplanes also attracted enthusiastic participation from citizens and visitors, achieving an experiential effect of "having fun, learning, and receiving gifts."

威斯康星（辛）州地處美國北部丘陵，涼爽氣候、肥沃土壤與百年種植傳統(tǒng)，使其成為全球西洋參優(yōu)質(zhì)產(chǎn)區(qū)，產(chǎn)量占全美95%。其所產(chǎn)西洋參因人參皂苷含量顯著高于普通品種，以內(nèi)通認(rèn)為是“黃金品質(zhì)”的西洋參。采芝林藥業(yè)與威斯康星（辛）州花旗參農(nóng)業(yè)總會的合作始于2014年，并于2017年正式成為其中國指定經(jīng)銷商。十余年來，采芝林藥業(yè)始終堅(jiān)持品質(zhì)初心，通過連續(xù)舉辦西洋參節(jié)，踐行“讓中國消費(fèi)者享用更優(yōu)質(zhì)西洋參”的承諾。

Located in the northern hilly region of the United States, Wisconsin State, with its cool climate, fertile soil, and century-old cultivation traditions, is a premium global production area for American ginseng, accounting for 95% of the US output. The Wisconsin ginseng produced there is recognized for its "golden standard quality" due to its significantly higher ginsenoside content compared to ordinary varieties. The cooperation between Caizhilin Pharmaceutical and the GBW began in 2014, and Caizhilin officially became a designated distributor in China in 2017. For over a decade, Caizhilin Pharmaceutical has consistently adhered to its original commitment to quality. By continuously hosting theWisconsin Ginseng Festival, it fulfills its promise of "enabling Chinese consumers to enjoy higher-quality American ginseng."

回顧十余載耕耘，采芝林藥業(yè)以西洋參為紐帶，既搭建起國際優(yōu)質(zhì)資源與國內(nèi)消費(fèi)需求之間的橋梁，也成為中醫(yī)藥文化“走出去”與“引進(jìn)來”的重要窗口。未來，采芝林藥業(yè)將緊跟大健康消費(fèi)趨勢，持續(xù)開發(fā)如西洋參發(fā)酵液、固體飲料、閃釋顆粒等契合現(xiàn)代生活、深受年輕群體喜愛的新產(chǎn)品。同時(shí)，進(jìn)一步錨定“現(xiàn)代化、數(shù)字化、科技化、國際化”發(fā)展方向，通過“全球采源、科學(xué)研發(fā)、文化傳播”的實(shí)施路徑，切實(shí)推動(dòng)中醫(yī)藥與國際接軌，促進(jìn)嶺南中醫(yī)藥文化與現(xiàn)代健康生活深度融合，為消費(fèi)者帶來更多健康與味覺的雙重享受，實(shí)現(xiàn)企業(yè)高質(zhì)量發(fā)展。

Looking back on over ten years of cultivation, Caizhilin Pharmaceutical has used Wisconsin ginseng as a link, not only building a bridge between international high-quality resources and domestic consumer demand but also serving as an important window for TCM culture to "go global" and "bring in" global influences. In the future, Caizhilin Pharmaceutical will closely follow the trends in health and wellness consumption, continuously developing new products that suit modern lifestyles and are favored by younger groups, such as Wisconsin ginseng fermentation liquid, solid beverages, and flash-dissolving granules. Simultaneously, it will further anchor its development direction towards "modernization, digitalization, scientization, and internationalization." Through the implementation path of "global sourcing, scientific R&D, and cultural dissemination," it will effectively promote the integration of TCM with international standards, foster the deep integration of Lingnan TCM culture with modern healthy living, bring consumers more dual enjoyment of health and taste, and achieve high-quality corporate development.

責(zé)任編輯：劉靜