齊魯晚報(bào)·齊魯壹點(diǎn)記者 時(shí)海俠 董從哲 王曉瑩 董瀟 王玉康

4月11日，“2026曹縣漢服品牌新品發(fā)布會(huì)”在e裳小鎮(zhèn)·曹縣數(shù)字經(jīng)濟(jì)產(chǎn)業(yè)園舉辦。本次發(fā)布會(huì)以“品牌賦能 質(zhì)創(chuàng)未來”為主題，集中展示了曹縣漢服產(chǎn)業(yè)在品牌建設(shè)、科技創(chuàng)新、數(shù)智化轉(zhuǎn)型等方面的階段性成果，標(biāo)志著該產(chǎn)業(yè)正從規(guī)模優(yōu)勢(shì)向品牌引領(lǐng)、質(zhì)量提升的關(guān)鍵發(fā)展階段邁進(jìn)。

The "2026 Cao County Hanfu Brand New Product Launch" was held on April 11 at the Yishang Small Town digital economy industrial park in Caoxian, Heze City, Shandong Province. With the theme of "Brand Empowerment, Quality Creates the Future", the event showcased the current achievements of Caoxian's Hanfu industry in brand development, technological innovation, and digital and intelligent transformation, marking a critical transition from scale advantage to brand leadership and quality improvement.

據(jù)了解，曹縣已形成完整漢服產(chǎn)業(yè)鏈，2025年銷售額突破130億元，占據(jù)全國市場(chǎng)半數(shù)份額，產(chǎn)品遠(yuǎn)銷30多個(gè)國家和地區(qū)，品牌影響力持續(xù)提升。

CaoxianCounty has developed a completeHanfuindustrial chain in recent years.In 2025, sales revenue exceeded 13 billion yuan, accounting for half of the national market share. Caoxian Hanfu products are now exported to more than 30 countries and regions, with the brand's influence continuing to grow.

活動(dòng)現(xiàn)場(chǎng)，“智能（人形）機(jī)器人服裝產(chǎn)業(yè)基地”正式揭牌，標(biāo)志著曹縣漢服在智能制造、人機(jī)協(xié)同方面邁出實(shí)質(zhì)性步伐。

During the event, the "Smart (Humanoid) Robots Garment Industry Base" was inaugurated, marking a substantive step forward for Caoxian Hanfu in intelligent manufacturing and human-robot collaboration.

此次發(fā)布會(huì)的成功舉辦，是曹縣推動(dòng)傳統(tǒng)產(chǎn)業(yè)轉(zhuǎn)型升級(jí)的生動(dòng)實(shí)踐。通過構(gòu)建品牌矩陣、深化科技融合、拓展市場(chǎng)空間，曹縣正穩(wěn)步推進(jìn)漢服產(chǎn)業(yè)向高端化、智能化、國際化發(fā)展，為地方經(jīng)濟(jì)高質(zhì)量發(fā)展注入新動(dòng)能。

The event serves as a vivid example of Caoxian's efforts to transform and upgrade its traditional industries. By building a brand matrix, deepening technological integration, and expanding market potentials, Caoxian is advancing its Hanfu industry toward high-end, intelligent, and international development, bringing new momentum to the high-quality growth of the local economy.

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