近日，有網(wǎng)友發(fā)現(xiàn)自己發(fā)布在網(wǎng)絡上的個人漢服寫真被一部AI短劇《桃花簪》盜用，抓取復刻其形象之后生成劇中反派角色，相關內容在多平臺傳播。

網(wǎng)友“白菜漢服妝造”（以下簡稱“白菜”）稱遭遇AI肖像權侵權，其發(fā)布在網(wǎng)上的個人漢服寫真被AI短劇《桃花簪》擅自抓取復刻，生成反派角色，惡意丑化人設，涉事內容在紅果短劇、抖音等平臺傳播，“白菜”已委托律師正式維權。

網(wǎng)友的個人漢服寫真形象（右）被短劇盜用（左）

As AI-generated short dramas surge across Chinese streaming platforms, ordinary users are discovering their faces lifted from social media and used – without consent, without credit, and sometimes as villains – in productions they've never heard of.

A beauty blogger with only a few dozen followers, who goes by the name Cabbage, said he was stunned to find a character in the AI short drama Peach Blossom Hairpin that looked "almost identical" to him – from his outfit and accessories to his makeup.

The character, he said, was portrayed as a crude, greedy figure with exaggerated features and disturbing behavior.

該網(wǎng)友的維權信息一經發(fā)布，便引起廣泛討論，并于3月31日登上微博熱搜。

4月3日，“紅果短劇官方賬號”微信公眾號發(fā)布聲明回應此事稱，已認定出品方違反相關內容合規(guī)使用規(guī)定，構成違規(guī)違約，即全面下架《桃花簪》，并暫停該出品方上傳所有劇集15天。

聲明表示，平臺鼓勵權利人和用戶舉報監(jiān)督。信息一經確認，平臺將第一時間處理。舉報郵箱：hongguojubao@bytedance.com。

In response, Hongguo, a popular micro-drama platform, issued a statement on Friday saying its probe found that the producer had violated content rules. The platform removed Peach Blossom Hairpin and suspended the producer from uploading for 15 days.

據(jù)此前報道，被“盜臉”的網(wǎng)友并非個例。同是在《桃花簪》中，模特“七?！卑l(fā)現(xiàn)自己的形象也被盜用、塑造成大反派：滿臉麻子、毆打他人、虐待動物?！捌吆！北硎?，這極大傷害了她的人格，她已向北京筆墨留香科技有限公司（紅果短劇平臺運營主體）致律師函。

上述兩位涉事人的個人形象都在事情被曝光后不久被緊急替換。

模特“七?！钡膫€人形象被AI短劇盜用

中國政法大學知識產權中心特約研究員、北京嘉濰律師事務所合伙人趙占領表示，從法律角度看，無論是否主動使用博主照片，在侵權定性上差異不大，核心都在于是否未經許可使用了具有可識別性的個人形象。根據(jù)民法典及司法實踐，肖像權侵權的認定標準是可識別性，而非技術手段。只要AI生成的角色，能讓公眾聯(lián)想到特定的真實人物，就可能構成侵權。

趙占領同時表示，假如制作方直接復制博主照片進行AI處理，主觀惡意明顯，屬于典型的以信息技術手段偽造、制作他人肖像，構成肖像侵權。

Zhao Zhanling, a researcher at China University of Political Science and Law, said that whether a producer actively uses a blogger's photo or not, the legal standard for infringement remains the same: identifiability.

Under China's Civil Code, if an AI-generated character leads the public to associate it with a real person, it may constitute a portrait rights violation. Directly copying a photo for AI processing amounts to a clear case of infringement.

當懷疑自己被“盜臉”時怎么辦？

趙占領認為，AI時代普通人面對“盜臉”等現(xiàn)象，維權確實比以往更加困難。

趙占領建議，首先，做好證據(jù)固定，第一時間對侵權內容進行錄屏、截圖，最好通過時間戳、區(qū)塊鏈等方式保全證據(jù)；其次，向平臺進行投訴，依據(jù)通知刪除規(guī)則要求平臺下架侵權內容，這往往是成本最低、見效最快的方式；最后，如果情節(jié)嚴重，可提起法律訴訟，要求侵權方承擔法律責任。

When users suspect their face has been stolen, Zhao advises three steps: First, secure evidence through screenshots or blockchain timestamps; second, file a complaint with the platform under the notice-and-takedown rule — the cheapest and fastest option; and third, pursue legal action if the case is serious.

來源：長安街知事 央視新聞 中國青年報 新京報 上海日報

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