11月10日下午，“2025玫瑰共襄—保加利亞（上海）國際經(jīng)貿(mào)論壇” 在上海虹橋成功舉辦。本次論壇由拿歐科技有限公司與保加利亞共和國駐上?？傤I(lǐng)事館、中國-中東歐農(nóng)業(yè)合作促進(jìn)聯(lián)合會(huì)共同主辦，聚焦保加利亞玫瑰產(chǎn)業(yè)資源與中國經(jīng)貿(mào)對接，搭建跨境經(jīng)貿(mào)合作橋梁。

On the afternoon of November 10th, the "2025 Roses for Common Prosperity – Bulgaria (Shanghai) International Economic and Trade Forum" was successfully held in Hongqiao, Shanghai. Co-hosted by Nao Technology Co., Ltd., the Consulate General of the Republic of Bulgaria in Shanghai, and the Association for Promotion of AgriculturalCooperation between China and Central and EasternEuropean countries., this forum focused on connecting Bulgaria's rose industry resources with China's economic and trade sectors, and built a bridge for cross-border economic and trade cooperation.

本次論壇吸引了保加利亞政企研多領(lǐng)域核心代表參會(huì)，包括保加利亞農(nóng)業(yè)與食品部、保加利亞共和國駐上?？傤I(lǐng)事館、保加利亞國家精油香料和化妝品協(xié)會(huì)、IREMK-玫瑰精油和藥用菌種研究所、玫瑰生產(chǎn)者專業(yè)協(xié)會(huì)（PARB）、城市農(nóng)業(yè)基金會(huì)、索菲亞大學(xué)等機(jī)構(gòu)代表，以及 20 余家保加利亞玫瑰精油龍頭企業(yè)高層。

This forum attracted core representatives from multiple fields including government, enterprises and research institutions of Bulgaria. These representatives came from various organizations such as the Ministry of Agriculture and Food of Bulgaria, the Consulate General of the Republic of Bulgaria in Shanghai, the Bulgarian National Association of Essential Oils, Aromatic Substances and Cosmetics, the IREMK - Institute of Rose Oil and Medicinal Fungi, the Professional Association of Rose Producers (PARB), the Urban Agriculture Foundation, and Sofia University. In addition, senior executives from over 20 leading Bulgarian rose oil enterprises also participated in the forum.

論壇伊始，保加利亞共和國駐上海總領(lǐng)事館商務(wù)參贊Ivet Nikolova女士率先登臺(tái)致辭，對到場嘉賓表示熱烈歡迎，同時(shí)介紹了保加利亞玫瑰產(chǎn)業(yè)的獨(dú)特優(yōu)勢與跨境合作潛力。

At the beginning of the forum, Ms. Ivet Nikolova, Commercial Counselor of the Consulate General of the Republic of Bulgaria in Shanghai, took the stage first to deliver a speech. She extended a warm welcome to the distinguished guests present and also introduced the unique advantages of Bulgaria's rose industry and its potential for cross-border cooperation.

隨后，拿歐科技有限公司總經(jīng)理張俊瑾發(fā)表致辭。她闡述了保加利亞企業(yè)拓展中國市場的必要性，并聚焦三大核心關(guān)注點(diǎn)詳細(xì)分析：一是深入了解并適應(yīng)中國商業(yè)文化與市場規(guī)則，建立本土化合作思維；二是精準(zhǔn)對接中國需求，結(jié)合不同地域消費(fèi)偏好優(yōu)化產(chǎn)品配方與功能；三是通過包裝升級貼合中國消費(fèi)者審美與情感訴求，提升產(chǎn)品市場吸引力。同時(shí)，明確了后續(xù)持續(xù)推進(jìn)中國企業(yè)與保加利亞企業(yè)的深度合作的落實(shí)方向。

Subsequently, Zhang Junjin, General Manager of Nao Technology Co., Ltd., delivered a speech.She expounded on the necessity for Bulgarian enterprises to expand into the Chinese market, and focused on three core areas of concern for a detailed analysis: first, to gain an in-depth understanding of and adapt to Chinese business culture and market rules, and establish a localized cooperation mindset; second, to accurately align with Chinese market demands, and optimize product formulas and functions in accordance with consumer preferences in different regions; third, to upgrade packaging to cater to the aesthetic and emotional needs of Chinese consumers, thereby enhancing the market appeal of products. At the same time, she clarified the implementation direction for further promoting in-depth cooperation between Chinese enterprises and Bulgarian enterprises in the future.

中國-中東歐農(nóng)業(yè)合作促進(jìn)聯(lián)合會(huì)執(zhí)行主任MOMCHILSTANISHEV也在發(fā)言中表示，對中國企業(yè)關(guān)注保加利亞玫瑰產(chǎn)品深表欣慰，期待雙方企業(yè)攜手實(shí)現(xiàn)共贏。

Momchil Stanishev, Executive Director of the Association for Promotion of Agricultural Cooperation between China and Central and Eastern European Countries, also stated in his speech that he was deeply pleased to see Chinese enterprises paying attention to Bulgarian rose products, and expressed expectation that enterprises from both sides would join hands to achieve win-win results.

論壇期間，14 家保加利亞優(yōu)質(zhì)玫瑰生產(chǎn)企業(yè)依次進(jìn)行成果分享與產(chǎn)品展示，全面呈現(xiàn)玫瑰精油、玫瑰護(hù)膚品、玫瑰食品等核心產(chǎn)品的研發(fā)實(shí)力與市場價(jià)值。拿歐科技有限公司在隨后的精準(zhǔn)對接環(huán)節(jié)，組織中外企業(yè)圍繞技術(shù)合作、渠道拓展、品牌共建等議題深入交流，現(xiàn)場洽談氣氛熱烈，為后續(xù)合作奠定堅(jiān)實(shí)基礎(chǔ)。

During the forum, 14 high-quality Bulgarian rose-producing enterprises took turns to share their achievements and showcase their products, fully demonstrating the R&D capabilities and market value of core products such as rose essential oil, rose skincare products, and rose food. In the subsequent targeted matching session, Nao Technology Co., Ltd. organized in-depth exchanges between Chinese and foreign enterprises on topics including technological cooperation, channel expansion, and joint brand building. The on-site negotiation atmosphere was lively, laying a solid foundation for future cooperation.