BeSA 2025

Behavioral Insights for

Sustainable Development

北京大學(xué)光華管理學(xué)院行為科學(xué)與政策干預(yù)（BeSA）研討會致力于為行為科學(xué)家、政策制定者和行業(yè)從業(yè)者提供交流與合作的平臺，共同推動行為科學(xué)與政策干預(yù)應(yīng)用的發(fā)展。2025年會議將聚焦于“可持續(xù)發(fā)展的行為洞察”，突出行為科學(xué)與可持續(xù)發(fā)展、環(huán)境保護、低碳舉措及相關(guān)行為干預(yù)措施的交叉領(lǐng)域。歡迎感興趣的學(xué)術(shù)和政策研究人員與業(yè)界實踐者報名參與。

The Behavioral Science in Action (BeSA) Conference invites researchers, practitioners, and experts from across the globe to engage in the exchange of insights , ideas, and collaborative endeavors within the realms of behavioral economics, behavioral intervention, and decision science. We seek to provide a platform for in-depth discussions centering around a specific theme each year that aims to foster collaboration between behavioral scientists, policy makers, and industry practitioners. The 2025 conference will focus on “Behavioral Insights for Sustainable Development,” highlighting the intersection of behavioral science with sustainability, environmental protection, low-carbon initiatives, and related behavioral interventions. Academic researchers, policy analysts, and industry practitioners interested in these areas are welcome to register.

會議信息

Conference Information

TIMETIME

2025年11月10日

November 10, 2025

LOCATION

北京大學(xué)光華管理學(xué)院

Guanghua School of Management, PKU

會議日程

Conference Program

上午場 Morning Session

08:00-08:30 Registration

08:30-08:40Opening Remarks

致辭嘉賓：劉 俏，北京大學(xué)光華管理學(xué)院院長、金融學(xué)教授

Guest of Honor:Qiao Liu, Dean and Professor of Finance, Guanghua School of Management, Peking University

08:40-09:30Keynote Speech 1

Defending Against Air Pollution: The Role of Active Information Nudges and Inattention.

演講嘉賓：趙金華, 康奈爾大學(xué)戴森應(yīng)用經(jīng)濟與管理學(xué)院

Keynote Speaker:Jinhua Zhao, The Charles H. Dyson School of Applied Economics and Management, Cornell University

09:30-10:20Keynote Speech 2

From Green Intent to Green Outcome: Addressing Incentive Misalignment in Platform Sustainability Initiatives

演講嘉賓：何國俊，香港大學(xué)經(jīng)濟及工商管理學(xué)院

Keynote Speaker:Guojun He, HKU Business School

10:30-11:00Presentation 1:

How risk shapes cooperation: Evidence from public good games with rice farmers in developing countries

報告嘉賓：龔亞珍, 中國人民大學(xué)生態(tài)環(huán)境學(xué)院

Speaker:Yazhen Gong, The School of Ecology & Environment at Renmin University of China (RUC)

11:00-11:30Presentation 2

Attention and Green Delivery

報告嘉賓：羅 璇，南洋理工大學(xué)

Speaker:Xuan Luo, Nanyang Technological University

11:30-12:00Presentation 3

Socially Green Nudges: Unveiling the Power of Peer Influence on Green Choices

報告嘉賓：楊 浩，香港中文大學(xué)

Speaker:Hao Yang, The Chinese University of Hong Kong

12:00-12:30Presentation 4

Preferences for Reducing Air Pollution Health Risks Increase after Substantial Air Quality Improvement

報告嘉賓：王彥瀅，華南師范大學(xué)國際商學(xué)院

Speaker:Yanying Wang, International Business College of South China Normal University

下午場 Afternoon Session

13:30-14:20Keynote Speech 3

Digital Platforms as Catalysts for Green Premium: Evidence from the Hotel Sector

演講嘉賓：秦 雨，新加坡國立大學(xué)商學(xué)院

Keynote Speaker:Yu Qin, NUS Business School

14:30-15:00Presentation 5

Causal Misperception and Persistent Fertilizer Overuse in China

報告嘉賓：林 煒，香港中文大學(xué)（深圳）

Speaker:Wei Lin，The Chinese University of Hong Kong, Shenzhen

15:00-15:30Presentation 6

Informed Climate Adaptation: Input and Output Subsidies for Shaded Cocoa

報告嘉賓：殳蘊鈺，上海財經(jīng)大學(xué)

Speaker:Yunyu Shu, Shanghai University of Finance and Economics

15:30-16:00Presentation 7

Nudge for Sanitation: Experimental Evidence from China

報告嘉賓：萬彥麟，香港科技大學(xué)（廣州）

Speaker:Yanlin Wan, The Hong Kong University of Science and Technology (Guangzhou)

16:00-16:30實踐分享 1

《碳賬戶》與《綠色助推》

Practice Sharing 1

"Carbon Account" and "Green Nudge"

分享嘉賓：盧樂書，平安銀行戰(zhàn)略發(fā)展部董事總經(jīng)理

Speaker:Leshu Lu, Managing Director, Strategy and Development Department, Ping An Bank

16:30-17:00實踐分享 2

基于碳賬戶的地方“雙碳”治理實踐

Practice Sharing 2

Practice of Local "Dual-Carbon" Governance Based on Carbon Accounts

分享嘉賓：劉紅飛，浙江省衢州市發(fā)展和改革委員會副主任

Speaker:Hongfei Liu, Deputy Director of the Quzhou Municipal Development and Reform Commission, Zhejiang Province

17:00-17:30產(chǎn)學(xué)研討論沙龍

Industry-University-Research Discussion Salon

The detailed schedule is subject to the day's events.

詳細日程以當(dāng)日為準。

會議報名

Click "Read More" or scan QR code below to enroll.

會議不收取注冊費

除會議午餐外差旅及食宿需參會者自理

The conference will not charge any registration fee.

Participants are responsible for their travel and accommodation expenses, except for the conference lunch.

會議咨詢郵箱

Conference Consultation Email:

behavioral@gsm.pku.edu.cn

來源| 北大光華學(xué)術(shù)咨訊

審閱| 塔娜